New in this version

New in this version

New plan prices

Essential ₹499, Growth ₹1,999 and Pro ₹3,499 a month, plus 18% GST. Paying yearly gives 2 months free. Every plan with the AI agent now includes up to 50 AI replies a day, and up to 150 with the Assist add-on. A new add-on for Growth and Pro, Team +5 sign-ins (₹999 a month), lets five more people sign in. See Part 10.

We can set it up for you

If you would rather not do the setup yourself, our team can do it: ₹4,499 one time plus GST, free with a yearly Growth or Pro plan. See “We set it up for you” in Part 10.

Facebook and Instagram messages in your Inbox (Growth, Pro, Enterprise)

Messages to your Facebook Page and your Instagram professional account now arrive in the same Inbox as WhatsApp, and you reply there. Connect them on the Instagram & Facebook screen under Setup (Part 7).

Orders now include your catalogue

The Orders add-on (₹599 a month) now also gives you the Catalogue: the list of items customers can browse and order from. So on Essential, buying Orders gives you both.

A Help button inside the dashboard

Press Help in the dashboard (bottom right on a computer; the question-mark button at the top on a phone) and type your question in plain words, such as “How do I send a broadcast?”. It answers questions about ArthMessenger’s screens and features, and it answers only from this guide. If the answer is not in the guide, it says so and gives you the support number, +91 88240 49989, where a person answers.

Photos, voice notes and files from customers now show in the Inbox

When a customer sends a photo, a video, a voice note, a document, a sticker, a location or a contact card, the Inbox shows it with a label saying what it is. Photos, videos, voice notes and files can be opened from the Inbox. Meta keeps these files for about 30 days, so open or save anything you need within that time.

PART 1

Before you start: the three things you need

ArthMessenger does not replace WhatsApp. It works behind a WhatsApp number of yours. So the first decisions are about that number, and about the Meta (Facebook) account it belongs to.

One: a WhatsApp number for your business

The Connect WhatsApp screen asks you to choose one of two.

1. Keep the number you already use. Choose this if customers already know the number and it runs on the WhatsApp Business app on your phone. The phone keeps working as it does today, and your old chats stay on it. This needs the WhatsApp Business app, not the ordinary WhatsApp app.
2. A separate number just for this. Choose this if you want to keep personal chats apart, or your current number is on the ordinary WhatsApp app. You need a SIM that can receive a code and is not in use on WhatsApp.

Two: a Facebook business portfolio

Your number is connected through a Facebook login. You need a Facebook account that manages your business, and a business portfolio (Meta’s word for your business record). If you do not have one, Meta offers to create it during the connect steps.

Three: a payment method on your WhatsApp account

Meta charges for messages directly on your own WhatsApp account. ArthMessenger adds no margin. Meta sends nothing until a payment method is added, so add a card straight after connecting: Meta Business Settings → Accounts → Messaging accounts → your account → Payment method. The dashboard reminds you until it is done.

PART 2

Signing in, and the app on your phone and computer

Open arthmessenger.civilashram.co.in and press Sign in. There are three ways in; any one is enough.

Business name and password

1. Type the business name exactly as it was set, capitals and spaces included.
2. Type the password and press Sign in.
3. Forgotten it? Press I have forgotten my password. A 6-digit code goes to the WhatsApp number the business signed up with, and you choose a new password (at least 10 characters).

A code on WhatsApp

1. Type the owner’s WhatsApp number with the country code.
2. A 6-digit code arrives on WhatsApp. Type it in. It works for 10 minutes.
3. No code? Send the single word LOGIN from that number to the number shown on screen, and the code comes back as a reply.

Google

Press Continue with Google and choose the Google account you signed up with. Teammates you invite also sign in this way (see Who can sign in, Part 7).

On your phone and computer

ArthMessenger is a website that installs like an app. The page arthmessenger.civilashram.co.in/app.html shows the steps for your device.

1. Android. Open the site in Chrome, press the three-dot menu, then Install app (or Add to Home screen).
2. iPhone. Open the site in Safari, tap Share (the square with an arrow), then Add to Home Screen.
3. Computer. Open the site in Chrome or Edge and press the install icon at the right of the address bar.

Then switch on Alerts when a customer writes in Settings, so your phone tells you when a customer messages.

PART 3

Your first hour: the order to do things in

1. Connect your WhatsApp number (Setup → Connect WhatsApp), then add a payment method in Meta. Nothing can be sent until both are done.
2. Say what kind of business you are (Settings → What kind of business is this?). This decides which ready-made chatbot and which business screens you are offered.
3. Switch on a ready-made chatbot (Auto-replies → A ready-made chatbot for your trade). Read every reply once and change the words to yours.
4. Set your away message (Auto-replies → Away message) with your opening hours.
5. Bring in your customers (Contacts → Bring in your contacts). Answer truthfully where the numbers came from; that answer decides who may receive a broadcast.
6. Write your first template (Templates → Design a message) and send it for approval. You need an approved template to message anyone who has not written to you in the last 24 hours.
7. Send a test broadcast to yourself (Broadcast). Add your own number as a contact first.
8. Invite the people who answer with you (Setup → Who can sign in), if your plan has more than one sign-in.

PART 4

Home, and the left-hand menu

Home is your day at a glance: four tiles (contacts, auto-replies, total messages, replies sent), Quick actions for the things people do most, and during the trial a bar with the days left and a Choose a plan button.

The small coloured pill at the top shows your WhatsApp connection. Green, WhatsApp connected: all is well. Amber, Connect your number: no number yet. Amber, Messages arrive, but replies cannot go out yet: see Part 12. Red: Meta has paused or restricted the number.

The left-hand menu has three groups: Your WhatsApp (the same for every business), Your business (named after your trade, such as “Your restaurant”), and Setup. Some screens use your trade’s own word: Contacts may show as Customers, Patients or Students; Catalogue as Items, Menu or Products; Bills and payments as Invoices. Some items fold under “… more”; press it to see them.

The language switch, EN | हिं, is at the bottom of the left-hand menu.

PART 5

Your WhatsApp

These ten screens are the same for every business and every plan.

Inbox

Every conversation, newest first. Open one to see the whole history, with ticks for sent, delivered and read, and a short sentence when a message did not arrive and why (Part 11). Photos, videos, voice notes, documents, stickers, locations and contact cards from customers show with a label; photos, videos, voice notes and files open from here for about 30 days. On Growth and above, Facebook and Instagram messages arrive here too (Part 7).

WhatsApp’s rule: you can type your own message only to someone who wrote to you in the last 24 hours. Each message from the customer restarts that clock. For anyone else, press New message and send an approved template. Saved replies store sentences you type often. Edit contact gives a person a name, a tag and notes. On plans with a team inbox you can assign a conversation to a teammate, or tick Auto-assign new chats (round-robin).

Templates

A template is a message Meta approves in advance. It is the only way to message someone who has not written to you in the last 24 hours. There are three kinds: Marketing (offers, news), Utility (about something the customer already has with you, such as an order update or a reminder) and Authentication (a one-time code). Meta charges differently for each.

1. Press Design a message. Give it a short name with no spaces (for example order_update), and choose the kind and language.
2. Write the message. Where a detail changes per person, such as the customer’s name, put a blank like {{1}}. Write it for me drafts the words from one sentence of yours.
3. Add buttons if you want (reply, link or call) under Advanced options.
4. Submit. The status under Your messages moves to approved, or to rejected with the reason. A marketing template must include a way to opt out.

Auto-replies

A rule is a keyword and a reply. When a customer’s message contains the keyword, the reply goes out. A reply can be text, a file from Files, or a menu of buttons. Rules are grouped into chatbots, which you switch on and off as a set; your plan sets how many chatbots you can have (Part 10). A ready-made chatbot for your trade installs a starting set; Design a chatbot for me builds one from a paragraph about your business.

The away message goes to someone who writes outside your opening hours, at most once in 12 hours to the same person. The AI agent on this screen answers only when no rule matches, from the details you give it, and hands the chat to you when unsure. It is off until you switch it on. It comes with Growth and above, or with the Assist add-on.

Broadcast

1. Choose an approved template and fill in any blanks.
2. Choose who gets it: everyone, a tag, or a segment from Contacts.
3. Read the count and the cost before you send. People who have not agreed to marketing are left out, and the screen says how many and why.
4. Send now, or Schedule for later (Growth and above).
5. Check Results & follow-ups. A/B test two messages (Growth and above) sends two versions to two halves of the list and shows which did better.

Sequences

Messages that go out by themselves over time: a reminder before a booking, a thank-you after a purchase, a note to someone who has gone quiet. You choose the trigger, the gap in days and the template for each step. Bring back the ones who have gone quiet is a ready-made sequence.

Contacts

Everyone who has written to you is saved automatically, plus anyone you add. Add one by hand is for one person. Bring in your contacts takes a list and first asks where the numbers came from: they are my customers; they agreed to hear from me; or my whole phone book, mixed. The first two can receive broadcasts. The third is saved and you can reply to them, but they are kept out of broadcasts until you give a reason, one by one or by tag.

Tags are groups you make by hand. Groups that keep themselves up to date are segments, such as “wrote in the last 30 days and has the tag regular”. What you keep about a customer adds your own fields. A customer who replies STOP is taken off broadcasts at once; START puts them back.

“No broadcasts” next to a name means that person will not get your broadcasts yet. Everyone who writes to you is saved, but on WhatsApp offers and announcements may only go to people who agreed to get them. At the top of the list, press Switch on everyone, or Choose people or a group to tick people or pick a tag. Tick the box to confirm they agreed (see the Broadcast Consent Terms) and switch them on. Anyone who replied STOP stays off. The Broadcast screen says how many people a broadcast will reach.

Forms and answers

A form that opens inside WhatsApp, for an enquiry, a registration or an order. Build it under Your form, send it with Send the form to a customer or from a chatbot reply, and completed forms land under Answers collected. The screen is on every plan; making and sending forms needs Growth or above.

Files

Upload the menus, price lists, photos and PDFs your auto-replies send. Update a file once and every reply that uses it sends the new one.

Insights

How your WhatsApp is doing: messages, replies, busy hours, and your number’s health as Meta sees it, with its quality rating and daily sending limit.

What you spend

What your messages cost on Meta’s published rates, kind by kind, this month. How to pay less explains which messages cost more. Your spending limit sets a monthly ceiling. Meta bills you directly; ArthMessenger adds nothing.

PART 6

Your business

This group is named after your trade. Which screens you see depends on your trade, your plan and your add-ons (Part 10).

Catalogue

What you sell, with a photo, price and description, ready to send on WhatsApp in one tap. Growth and above, or with the Orders add-on on Essential.

Orders

Take an order, move it through your own steps (received, being prepared, ready, delivered), and the customer is told at each step by a template you choose under How your orders work.

Bookings

A diary with your hours and slots, no double booking, and reminders sent for you before each appointment.

Bills and payments, and Payment requests

Raise a bill makes a numbered bill with GST and sends it on WhatsApp, with a record of who has paid. Ask for a payment sends a request using your own UPI ID, bank details or payment link, entered once under How you take money. ArthMessenger does not take or hold the money.

Your website

A website written for you from a paragraph about your business, or from a brochure you already have (Read my brochure), with a WhatsApp button on every page. Up to 6 pages on Growth and above; 1 page with the Website add-on on Essential. A WhatsApp button for your own site gives you the code for a site you already have.

PART 7

Setup

Connect WhatsApp

Choose which number customers will message (Part 1), then press Connect in one tap. Meta’s own window opens; ArthMessenger never sees your Facebook password.

1. Sign in to Facebook with the account that manages your business.
2. Fill in your business details and pick your business portfolio, or let Meta create one.
3. Keeping your current number: choose to connect your existing WhatsApp Business app. A separate number: choose a new number and enter it.
4. Type the code WhatsApp sends, review, press Confirm, then Finish. The dashboard does the rest.
5. Add a payment method: Meta Business Settings → Accounts → Messaging accounts → your account → Payment method.

The screen then shows the connected number, the name customers see and the quality rating. Your logo, about text and address are edited in Settings under Your WhatsApp profile; a change of display name goes to Meta for approval.

Instagram & Facebook

On Growth, Pro and Enterprise, messages sent to your Facebook Page (Facebook Messenger) and to your Instagram account (direct messages) arrive in the same Inbox as WhatsApp, and you reply there. Not available on Essential.

1. Open Instagram & Facebook under Setup in the left-hand menu.
2. Press Continue with Facebook and sign in with the Facebook account that manages your Page.
3. Choose your Facebook Page. An Instagram professional account linked to that Page connects at the same time.

Comments, posts, insights and ads

On the same screen, press Allow comments, posts, insights and ads once and tick every box Facebook shows. Your messages keep working whatever you tick.

• Comments: comments on your Facebook and Instagram posts, and @mentions, in one list. Reply in public, reply privately (one private message per comment, within 7 days), or hide a comment.
• Post: write, add a picture or video, and post now or choose a time. Instagram needs a picture (JPG) or video with every post.
• Automatic replies: choose words such as “price” or “menu”; when a comment or message contains them, your reply goes at once. Leave the words empty to answer every message.
• Insights: followers, views, reach and your latest posts, for 7 or 28 days.
• Ads that open WhatsApp: choose your own Meta ad account, write the text, add a picture, set the daily amount, days, countries and ages. The ad is made paused and starts only when you press Publish and Meta approves it. Meta charges the cost to the payment method on your ad account.

Who can sign in

The people who can open this dashboard with you and share the Inbox. Under Invite a teammate, enter their email and choose a role. When they sign in with Google using that email, they are linked automatically; no password is shared. Your plan sets how many people can sign in. Remove someone here and their access ends at once.

Settings

Alerts when a customer writes; your plan, trial days left, plans and add-ons; your password; appearance and language; What you see (switches for each business screen); currency; Your prices are in (the currency your customers see on bookings, orders, bills and payment requests); your WhatsApp profile; What kind of business is this?; A copy of everything (download your contacts, messages and settings); and Starting again, which deletes the business and cannot be undone.

PART 8

The rules that keep your number safe, and what Meta charges

1. Only message people who agreed. Broadcasts go only to people with a reason on file: they are your customers, or they said yes. Never buy a list.
2. STOP means stop. A customer who replies STOP is removed from broadcasts at once. You can still reply to them in the Inbox.
3. The 24-hour window. You may write freely to a customer for 24 hours after their last message. Outside it, only an approved template can be sent.
4. Templates are approved first. Be plain, say who you are, and do not promise what you cannot deliver. A rejected template shows the reason; fix it and send again.
5. Watch the quality rating on Insights. Blocks and reports lower it, and a low rating lowers how many people you may message a day.
6. Your customers’ data is yours. You can download or delete all of it from Settings at any time.

What Meta charges

Meta charges per message, on your own WhatsApp account, at rates it sets for each country. ArthMessenger adds no margin.

1. Marketing templates cost the most.
2. Utility and authentication templates cost less. Utility messages inside the 24-hour window are charged too.
3. Your replies inside the 24-hour window are charged per message from 1 October 2026. Meta’s pricing page says: “Effective October 1, 2026, Meta will charge on a per-message basis for service messages.”
4. Chats that start from a Click-to-WhatsApp ad stay free for 72 hours.
5. Messages customers send you are not charged.

Meta keeps a running balance and charges your card when it reaches Meta’s billing threshold or at the end of the month, so a small balance before any charge is normal. What you spend shows the cost before you send a broadcast.

PART 9

Your free trial, paying, pausing and stopping

A new account starts with 14 days of the Growth plan, free.

When the trial ends, sending pauses until you choose a plan. Broadcasts, auto-replies, sequences and other messages stop going out. Nothing is deleted. You can still sign in, read every conversation, see your contacts and download everything. When a plan is paid, sending starts again. The same happens if a paid plan is not renewed, after a grace period of three working days.

After the trial you get the features of the plan you pay for. If you choose Essential, the Growth-only features (Part 10) stop; what you made during the trial is kept, but you cannot make new ones without a bigger plan or the add-on.

Pay in India by Razorpay (UPI, card or net banking), or by PayPal outside India. A plan switches on when the payment is received, and your GST invoice is under Settings → Your plan. Yearly billing costs 10 months’ price for 12 months: 2 months free.

A first payment can be refunded within seven days. You can pause your plan for up to 60 days once a year, and cancel at any time from Settings. When you cancel, you choose what happens to your data: keep it, or delete it 30, 60, 90 or 180 days after the plan ends.

PART 10

Which plan has what

Prices are per month, plus 18% GST: Essential ₹499, Growth ₹1,999, Pro ₹3,499; Enterprise, talk to us. Yearly billing: 2 months free (pay for 10 months, get 12): Essential ₹4,990, Growth ₹19,990, Pro ₹34,990 a year. Every account starts with 14 days of Growth, free. Meta’s message charges are billed by Meta directly — we add no markup.

Outside India: Essential $15, Growth $49, Pro $99 a month, or Essential $150, Growth $490, Pro $990 a year, with no Indian GST; any tax in your own country is extra. Pay with PayPal or any card through PayPal, once or automatically. Setup by us: $59 one time, free with a yearly Growth or Pro plan.

If your trial started before 12 October 2026, you keep the price you were shown when you started, as long as you pay before the trial ends.

✓ included — not available “Add-on” = can be bought on its own.

Add-ons

Anything your plan does not include can be added on its own, from Settings → Your plan. Team +5 sign-ins can be added to Growth and Pro only; for a team on Essential, choose Growth, which includes a shared team inbox for 5.

The Catalogue comes with the Orders add-on, and with Growth and above. Instagram & Facebook is not sold as an add-on; it comes with Growth, Pro and Enterprise. Outside India, plans are priced in US dollars: Essential $15, Growth $49, Pro $99 a month (yearly $150, $490, $990); add-ons $15 to $27, and Team +5 sign-ins $29.

AI replies

Every plan that has the AI agent (Growth, Pro, Enterprise) includes up to 50 AI replies a day. With the Assist add-on, up to 150 a day. On Essential, the AI agent comes only with Assist. You can set a lower daily limit on the AI agent screen.

Choose this if…

1. Essential (₹499): one person answers one number. Auto-replies answer common questions day and night, broadcasts send one offer to all your saved customers, and every customer is saved.
2. Growth (₹1,999), where most businesses start: more than one person answers (team inbox for up to 5), or you take bookings or orders, or you want a website, AI replies (up to 50 a day), forms, scheduled broadcasts, or Facebook and Instagram messages in the same Inbox.
3. Pro (₹3,499): a team of up to 25 that also sends GST bills and payment requests, or wants a rule to call its own software.
4. Enterprise (talk to us): you need no limit on sign-ins or chatbots, or want to run ArthMessenger under your own brand for your clients.

We set it up for you

₹4,499 one time, plus 18% GST. Free with a yearly Growth or Pro plan. Our team:

1. connects your WhatsApp number;
2. helps you add Meta’s payment method;
3. writes five message templates and sends them to Meta for approval;
4. builds your first chatbot from your own price list;
5. sends a first test broadcast with you.

To ask for it, press Ask for setup on the plans page or under Settings → Your plan, or send a WhatsApp message to +91 88240 49989. We start within 2 working days after you share the details.

PART 11

Your broadcast shows “Not delivered”: what the reason means

When Meta refuses a message, the Inbox and the broadcast results show “Not delivered” with a short reason. The common ones:

PART 12

When something does not work

PART 13

Getting help

Press Help in the dashboard (bottom right on a computer, top of the screen on a phone) for quick answers about the screens and features in this guide.

For anything else, WhatsApp or call +91 88240 49989; a person answers. Email info@civilashram.co.in. Office hours: Monday to Friday 9:00 to 18:00, Saturday 10:00 to 14:00 (India time). Urgent messages outside these hours are answered the next working morning.

Complaints are acknowledged within 24 hours and resolved within 15 days. Grievance Officer: Deepika Patni. ArthMessenger is a Civil Ashram product, built on Meta’s WhatsApp Business Platform. It is not affiliated with WhatsApp or Meta. Your data is handled under the Privacy Policy and Terms of Service at civilashram.co.in.